What is Business Communication and Why is It Important?
5 min read
![Business communication.jpg](https://clockster-blog.storage.yandexcloud.net/Business_communication_c4a57438a7.jpg) Business communication is very important to be implemented in the business sector. Without one, team performance will be tough to manage and it may even cause internal tensions. Therefore, you have to know how to do it. So, what is business communication? Why is business communication important, and what are some examples? See the entire explanation below. ## What is Business Communication? Humans are social beings. As a result, communication within a group is unavoidable. Similarly, in businesses that often conduct business conversations. Understanding business communication is the process of exchanging information about work-related concerns. This can happen both internally within the firm and externally between businesses. The communication of the business is an applied science that affects planning, decision making, and conflict resolution in companies. Therefore, the management must pay attention to the internal team’s communication process. ## Aspects of Business Communication In general, communication consists of numerous aspects, including communicators, messages, media, communicants, and impacts. These aspects are then translated into corporate communication, such as: **Aims** Communication must have goals that are in line with the organization's vision and mission. **Doers** Communication involves communicators and communicants in the organization. **Message** Communication takes place with content in the form of information, ideas, opinions or instructions related to work. **Media** Communication can be done directly or using special media. **Methods/Tools** Symbols or signals are used as a means of sending and receiving messages. ## Goals of Business Communication Once you've figured out what communication of business is and what its components are, it's time to figure out what communication of business’ objectives are. ### Information One of the goals of this type of communication is to distribute information. A leader, for example, may conduct this communication with younger employees about their field of work and the location of their assignment. ### Persuasion The goal of corporate communication is to persuade or convince, in addition to delivering information. This is common in commercial discussions or presentations about new project ideas. Especially when it comes to commercial negotiations, both sides must frequently emphasize a win-win outcome. ### Collaboration In the workplace, both internal and external collaboration with other companies is common. Collaboration is thus one of the aims of communication of business. This activity can be carried out directly or by communication channels such as the telephone, internet, or teleconferencing. ## Why is Business Communication Important? The importance of business communication in the workplace cannot be overstated. This is due to the fact that communication will affect the quality of an individual's performance. Employees' workload can be reduced and avoided with good corporate communication. Following are advantages of communication of the business: - Increase employees’ discipline or employees’ engagement - Improve various knowledge and skills - Increase employee productivity - Avoid communication problems - Improve communication efficiency - Increase the effectiveness of virtual communication - Controlling employee turnover - Improve the effectiveness of communication within the department - Increase employee and customer satisfaction - Building a healthy and productive business culture ## Techniques in Businesses Communication Corporate communication can be implemented not only in verbal but also non-verbal. ### Verbal Verbal corporate communication is usually needed in telephones, meetings, and presentations. In the workplace, this approach is most commonly used to share ideas, ask and answer questions. Effective verbal communication strategies will result in responses. It could be comments or suggestions. Tones of voice in telephone conversation and facial expressions in face-to-face conversation are evaluated to communicate the right intention. ### Non-verbal According to studies, 90% of communication is done non-verbally, 55% is done using body language and 38% is done using voice tone. Body language is essential in corporate communication. Gestures and eye contact are examples of body language communication. These two things demonstrate the conversation's aim and engagement. Although maintaining eye contact is crucial, gazing at the other person too attentively might be seen as aggressive. ### Written Email and text messaging are two forms of written communication that are often used in the business world. Email is not only used for formal communication, but it may also employ informal language depending on how it is sent. Audiences and language styles must be considered in order to make the communication effective. In corporate communication, the audience is the person who will receive the message. So, make sure your audience knows what you're saying by taking a look at their background first. ## Types of Business Communication We have talked about a communication strategy that is frequently employed in business, then here are the different forms of communication. ### Internal Internal corporate communication takes place between workers within the company and is not restricted to their job. Employees either directly communicate ideas or use other forms of communication. A team conversation involving a group of employees and their managers is an example of internal corporate communication. ### Vertical Employees, managers, field supervisors, and other positions are required in businesses. In corporate communication, the vertical type involves the interchange of information between individuals in various positions, such as employees and managers. Vertical communication is demonstrated by two examples: #### From Top to Bottom The supervisor is in charge of giving guidance and reviewing performance of the staff. Giving assignment instructions is an example of vertical communications from management to employees. When talking with employees, supervisors may typically use more casual language. #### From Bottom to Top Unlike the example of business communication above, employees who will send information to their boss must pay attention to the language style they use. This sort of communication is frequently used when staff report performance evaluations. ### Horizontal A horizontal type of communication occurs when people who would like to deliver the message and the receiver are in the same room. It is usually a kind of casual communication. A team conversation among fellow employees is an example of horizontal communication. That’s all about business or corporate communication. In sum, it requires good business communication to build a healthy and progressive company culture. Transparency in communication will motivate employees as well as increase their productivity. Now that you know what corporate communication is, it is time to check out Clockster blogs for other interesting information.